In-person workshops
At your company's offices or in training venues in Amman, Riyadh, Jeddah, Dammam, Dubai and Abu Dhabi. Intensive training applied directly to your own accounts and campaigns.
Digital Marketing Training · Jordan · Saudi Arabia · UAE
Digital Marketing Training in Jordan, Saudi Arabia & UAE
Hands-on training for individuals and teams, with AI applied in every module.
A digital marketing course built on live campaigns, not slides. You learn SEO, Google Ads, social media, content, email and analytics, and get a clear view of new channels such as ChatGPT Ads and visibility in AI search. Delivered in person in Jordan, Saudi Arabia and the UAE, or online by Sarah Jood.
For individuals and teams. In Arabic or English.
Last updated: 18 October 2026
10,000+ Trained
Google Premier Partner
- 10,000+ professionals trained
- 10+ years of experience
- 7 Google certifications
- Google Premier Partner agency
- Saudi Arabia, UAE & GCC
Trusted by brands and organizations across the region
Digital marketing has changed. Are your tools still working the old way?
Platforms changed, and audiences changed with them. Your customer now asks ChatGPT or Gemini before opening Google, and compares options on TikTok and Instagram before visiting your website. The plan that worked three years ago is no longer enough.
Most digital marketing courses teach tools: where the button is and how to launch a campaign. They rarely answer the question that matters: how do you get a result? This course starts from the result and works back to the tools.
Every module is based on what Sarah Jood manages every day in live campaigns for clients across Saudi Arabia, the UAE and the region, with AI tools applied at each step rather than taught as a separate topic.
What you'll learn in the digital marketing course
Take any module on its own, or combine modules into a complete program built around your goal.
01Search Engine Optimization (SEO & GEO)
Keyword research, on-page and technical SEO, link building, local SEO and bilingual SEO for Arabic and English sites, through to visibility in ChatGPT, Gemini and Claude answers using the Search Everywhere Optimization method.
02Google Ads & Paid Media
Search, Display, YouTube, Shopping and Performance Max campaigns, bidding strategies, conversion tracking and budget control, taught by a trainer who runs live campaigns every day.
- New
03ChatGPT Ads by OpenAI
A practical overview of ads inside ChatGPT: how they work, how they differ from search ads, and where they fit in your plan alongside Google and Meta.
04Social Media Marketing
A strategy for each platform: Instagram, TikTok, Snapchat, X, LinkedIn and Facebook. Content planning, paid social, community management and influencers, with a focus on how audiences in Saudi Arabia and the UAE actually behave.
05Content Marketing & Copywriting
Content strategy, editorial calendars, copywriting for websites, ads and social media, storytelling and performance measurement.
06Email Marketing & Automation
List building and segmentation, email design, A/B testing, drip campaigns and automation flows that turn interest into customers.
07Web Analytics (GA4)
GA4 setup, event and conversion tracking, customer funnels, Looker Studio dashboards and attribution models.
08Conversion Rate Optimization (CRO)
Landing pages, A/B testing, UX analysis, heatmaps and form optimization.
09AI in Your Campaigns
How to use ChatGPT, Claude and Gemini for content, ads and analysis inside every module of the course.
Want these skills for yourself or your team?
Reserve Your SeatWho this course is for
Professionals and individuals
Marketing managers, specialists, freelancers and business owners who want applied skills they can use from the first week.
Marketing teams
Departments that need one working language, shared tools and consistent practices across the team.
Companies and organizations in Jordan, Saudi Arabia and the UAE
A program designed for your industry and goals, delivered at your offices or online.
Corporate training for companiesStudents and graduates
Practical skills the job market asks for, plus a final project you can show in interviews.
Training formats
Choose the format that fits your schedule and goal. The content is the same; the delivery adapts to you.
Live online training
Interactive live sessions available from anywhere in the GCC, with work files and follow-up between sessions.
Intensive programs for companies
An extended program for marketing teams, with practical projects and a pre- and post-assessment to measure progress.
One-to-one sessions
Private training built around your goal, your level and the nature of your work.
- Delivery
- In person in your city, or live online
- Language
- Arabic with English terminology, or fully in English
- Group size
- [ADD: group size per cohort]
- Certificate
- Certificate of completion for every participant
Not sure which format fits you?
Talk to Sarah on WhatsAppHow the course works
Level and goal
A short assessment at the start shows what you already know and what you want to achieve, so the path is built on that.
Fundamentals and strategy
How to choose the right channels for your customer and budget, and how to set a plan you can measure.
Practice on real campaigns
You work on your own accounts or real cases: setting up campaigns, writing copy, reading the numbers and adjusting course.
Final project
A complete digital marketing plan for your business or your company, reviewed with you by Sarah Jood with detailed feedback.
Follow-up and support
Answers to your questions after the course ends, while you apply what you learned to real work.
What you leave the course with
- A digital marketing plan or campaign plan ready to execute for your business
- Working templates: content plan, campaign structure and performance reports
- The work files you produced during the training
- A certificate of completion
The training kit
- Slides for every module
- Templates and work files
- The list of tools used and how to access them
Your trainer: Sarah Jood
Sarah Jood, digital marketing trainer in Jordan, Saudi Arabia and the UAE, is a consultant with more than 10 years of hands-on experience in campaign management, SEO and paid advertising. She has trained more than 10,000 participants across the region, from individuals starting their careers to marketing teams at large companies.
She is Managing Partner and Head of Digital Marketing at Relevancy, a Google Premier Partner agency, and still runs live campaigns across Search, Display, Video, Apps and social, including advertising budgets in the hundreds of thousands. She holds 7 Google certifications and Anthropic's AI Fundamentals certification.
Her work includes brands and organizations such as Crown Prince Foundation, Zalatimo Brothers, Aramex, Markazia (Toyota and Lexus), Ahli Bank, Bank al Etihad and Srya Collective. Based in Amman, she delivers training in person across Saudi and UAE cities or live online. Her approach: understand people first, simplify the complex, and make technology practical.
"I make the digital world simple."
Training locations
In-person training is available in Amman, Riyadh, Jeddah, Dammam, Dubai and Abu Dhabi, with live online sessions across the GCC and examples from each local market.
Jordan
Amman. In-person training with practical examples relevant to Jordanian businesses and audiences.
Saudi Arabia
Riyadh, Jeddah, Dammam and Khobar. Training that supports the human capability development at the heart of Saudi Vision 2030, with examples from Saudi consumer behavior and preferred platforms.
United Arab Emirates
Dubai, Abu Dhabi, Sharjah and Ajman. Content that reflects the diversity of UAE audiences and the direction set by the UAE National AI Strategy.
Rest of the GCC
Kuwait, Qatar, Bahrain and Oman: live online training with Sarah Jood, with the same content and follow-up.
Reserve your seat in the course
Tell us about your goal, and we'll get back to you with details and the available dates that suit you.
FAQ
Frequently asked questions
What makes Sarah Jood's digital marketing training in Jordan, Saudi Arabia and the UAE different?
The course is built on live campaigns that the trainer still manages today, not on a theoretical syllabus. Every module ends with practice on your own accounts or a real case, and AI tools are part of every step. Your level is set at the start, and you leave with a marketing plan ready to execute and a certificate of completion.
Is the course suitable for beginners?
Yes. The course starts with a short assessment to set your level, then builds from the fundamentals in plain language. It suits people starting from zero as well as experienced marketers who want to organize and update their skills, because the practice is always on your own project.
What does the digital marketing course cover?
Nine modules: SEO and GEO, Google Ads and paid media, a practical overview of ChatGPT Ads, social media marketing, content strategy and copywriting, email and automation, GA4 analytics, conversion rate optimization, and using AI across all of them. Modules can be taken separately or as one complete program.
Does the course include ChatGPT Ads?
Yes, as a practical introductory module: how ads inside ChatGPT work, how they differ from search ads, and where they fit in your plan alongside Google and Meta. Deeper practice is covered in the AI marketing course, and campaign management as a service is on the ChatGPT Ads page. ChatGPT Ads
Is the training in person in Riyadh and Dubai, or online?
Both. In person in Riyadh, Jeddah, Dammam, Khobar, Dubai, Abu Dhabi, Sharjah and Ajman, at your offices or in a training venue, or live online from anywhere in the GCC. The content and the hands-on practice are the same either way.
How long is the course?
It depends on the format: in-person workshops from one to five days, an extended program over several weeks for teams, or one-to-one sessions on request. [ADD: typical duration and total hours of the complete program]
Do I get a certificate?
Yes. Every participant who completes the course receives a certificate of completion. The most valuable outcome, though, is the final project you produce during the training, because it shows your skills in practice to any employer or client.
What is the difference between the digital marketing course and the AI marketing course?
The digital marketing course builds the complete skill set: channels, strategy, execution and measurement, with AI as a supporting tool in every module. The AI marketing course is for marketers who already have the fundamentals and want to go deep into ChatGPT, Claude, Gemini, automation and AI agents. AI marketing course
Do you offer the course for companies?
Yes. The course is delivered to marketing teams at companies and organizations in Saudi Arabia and the UAE as a program customized to the industry and goals, at your offices or online, with a pre- and post-assessment. Corporate program details are on the corporate training page. Corporate training
What language is the training delivered in?
Arabic with English technical terminology as used on the platforms themselves, or fully in English, depending on the participant or the team.
What determines the cost of the course?
The format (in person, online or one-to-one), the number of modules, the duration, and the number of participants if the training is for a team. Send your request through the form or on WhatsApp and you will receive the full details.
Still have a question?
Talk to Sarah on WhatsAppRelated reading: How to Build a Buyer PersonaCommon Google Ads Mistakes
Continue your training path: Advanced AI for Marketing Training
Ready to start the digital marketing course?
Send your request today, and Sarah Jood will get in touch to set the right path for you or your team in Saudi Arabia and the UAE.
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Amman, Jordan