AI for Marketing · Saudi Arabia · UAE · GCC

AI Marketing Training in Saudi Arabia & UAE

For marketers who want to do more, better, with tools they use from day one.

The AI marketing course takes you from random use of ChatGPT to a clear method: content, ads, research, analytics and automation, all with tools you actually work with. Delivered by Sarah Jood, AI marketing trainer in Saudi Arabia and the UAE, in small cohorts, in person or online.

For marketers who already know the basics. In Arabic or English.

Last updated: 18 October 2026

Sarah Jood, AI marketing course trainer in Saudi Arabia and the UAE
10,000+ Trained
Google Premier Partner
  • 10,000+ professionals trained
  • 10+ years of experience
  • 7 Google certifications
  • Google Premier Partner agency
  • Saudi Arabia, UAE & GCC

Trusted by brands and organizations across the region

  • Crown Prince Foundation
  • Zalatimo Brothers
  • Aramex
  • Markazia (Toyota, Lexus)
  • Ahli Bank
  • Bank al Etihad
  • Srya Collective

Why AI for Marketing?

AI is transforming how marketing teams create content, target audiences, optimize campaigns, and measure results. But most marketing professionals don't need to become AI engineers — they need to learn how to apply AI tools effectively within their existing marketing workflows.

Sarah Jood's AI for Marketing training bridges this gap. Drawing on over 10 years of professional experience in technology and digital marketing, these programs teach marketers how to work alongside AI tools to produce better results faster — without losing the strategic thinking and creative judgment that makes great marketing.

AI marketing course modules

Ten applied modules that cover the full marketing workflow, from idea to report.

  1. 01AI Fundamentals for Marketers

    How large language models actually work, where their limits are, where they go wrong, and how to avoid relying on their output blindly.

  2. 02Prompting for Marketers

    Practical prompt frameworks that give consistent results, and a reusable prompt library for you and your team.

  3. 03AI Content & Copywriting

    Arabic and English content in your brand voice, and editing AI output so it reads as human and accurate.

  4. 04AI Visuals & Video

    Images, short video, avatars and voice with tools such as HeyGen, Runway and ElevenLabs.

  5. 05AI for Ads

    The AI features inside Google Ads and Meta Ads, ad copy generation, and creative testing at scale.

  6. New

    06ChatGPT Ads in Practice

    Understanding conversational intent, writing messaging that fits the answer context, preparing your brand assets, and connecting all of it to GEO.

  7. 07GEO & AI Search Visibility

    The Search Everywhere Optimization method: how your brand appears in ChatGPT, Gemini, Claude and Perplexity answers when your customers ask.

  8. 08AI for Research & Analytics

    Audience, competitor and market research, and turning performance data into clear reports and actionable recommendations.

  9. 09Automation & AI Agents

    Automating repetitive marketing tasks and workflows, from data collection to publishing and follow-up.

  10. 10Your Personal AI Marketing Assistant

    Build an assistant trained on your brand with Custom GPTs, Claude Projects and Gemini Gems, and put it to work every day.

Responsible use and data protection. In every module: what data can be shared with each tool, how to verify outputs, and how to stay within your company's policies.

Want to work this way with your team?

Register Your Interest

Who this course is for

  • Marketing and content specialists

    People who already have the fundamentals and want to produce more and better work in the same time.

  • Marketing managers

    Leaders who want to raise their team's productivity and standardize how AI is used across it.

  • Business owners and freelancers

    People who run their own marketing and need the output of a full team.

  • Marketing teams at companies

    A program customized to your team, industry and tools.

    Corporate training

Need the fundamentals first? Start with the digital marketing course.

Training formats

The content is the same; the format adapts to your time and the nature of your work.

4 weeks

Small-cohort program

The core format of the course: small groups with individual follow-up, practice on your own work between sessions, and your AI assistant built step by step.

1–3 days

Intensive in-person workshop

In Riyadh, Jeddah, Dubai and Abu Dhabi: focused on the modules with the biggest impact on your work, applied live during the workshop.

Custom

Program for corporate marketing teams

Built on your team's tools, data policies and daily tasks, in person or online.

On request

One-to-one sessions

Private training on your own tasks and tools, at a pace that suits you.

Delivery
In person in your city, or live online
Language
Arabic with English terminology, or fully in English
Group size
Small cohorts
Certificate
Certificate of completion for every participant

Not sure which format fits you?

Talk to Sarah on WhatsApp

AI tools for marketers

We focus on the tools marketers actually use, and update the list as new ones prove themselves.

  • Models

    ChatGPT · Claude · Gemini · Microsoft Copilot

  • Research

    NotebookLM · Perplexity

  • Content and presentations

    Gamma · Canva AI

  • Video and voice

    HeyGen · Runway · ElevenLabs

  • Build and automate

    Replit · Google AI Studio

How the course works

  1. Level assessment

    We start by seeing how you use AI today and which tasks take most of your time.

  2. Tools and methods

    The right tool for each task, prompt frameworks, and a way to verify outputs.

  3. Practice on your real work

    Your content, your campaigns and your reports, not generic exercises.

  4. Build your AI assistant

    A personal assistant trained on your brand, audience and style, ready for daily work.

  5. Final project and follow-up

    A complete AI-powered marketing workflow that you present and discuss with Sarah Jood, followed by support after the course.

What you leave the course with

  • A prompt library ready for your marketing tasks
  • A personal AI assistant trained on your brand
  • Workflow templates for content, ads and reporting
  • A certificate of completion

The training kit

  • Slides for all ten modules
  • Work templates and practice files
  • The list of tools used and how to access them
Sarah Jood, AI marketing course trainer in Saudi Arabia and the UAE

Your trainer: Sarah Jood

Sarah Jood, AI marketing trainer in Saudi Arabia and the UAE, combines more than 10 years in digital marketing with daily use of AI tools in real work: content, ads, research and reporting. She holds Anthropic's AI Fundamentals certification alongside 7 Google certifications.

As Managing Partner and Head of Digital Marketing at Relevancy, a Google Premier Partner agency, she tests these tools on live campaigns with budgets in the hundreds of thousands before she teaches them. What you learn in the course is what works today, not what worked last year.

She has trained more than 10,000 participants across Saudi Arabia, the UAE and the Middle East, and has worked with organizations such as Crown Prince Foundation, Aramex, Markazia (Toyota and Lexus), Ahli Bank, Bank al Etihad, Zalatimo Brothers and Srya Collective. Based in Amman, she delivers training across GCC cities or online. Her approach: understand people first, simplify the complex, and make technology practical.

"I make the digital world simple."

AI marketing course in Saudi Arabia and the UAE

One curriculum, with examples from your market: the audience, the language and the platforms your customers use in each country.

  • Saudi Arabia

    Riyadh, Jeddah, Dammam and Khobar. For marketing teams keeping pace with the Kingdom's push on AI adoption, with examples from content and ads aimed at Saudi audiences.

  • United Arab Emirates

    Dubai, Abu Dhabi, Sharjah and Ajman. Training suited to multilingual, multinational work environments, in step with the UAE National AI Strategy.

  • Rest of the GCC

    Kuwait, Qatar, Bahrain and Oman: the course is available live online, with the same modules and individual follow-up.

Register your interest in the course

Tell us about your level and your goal, and we'll get back to you with details and available dates.

FAQ

Frequently asked questions

What will you learn in the AI marketing course with Sarah Jood?

A complete method for using AI in marketing: prompting, content, visuals and video, ads and ChatGPT Ads, GEO, research and analytics, automation, and building an AI marketing assistant trained on your brand. Every module is applied to your real work, not to generic examples.

Do I need technical or programming experience?

No. The course is designed for marketers, not developers. All you need is a basic grounding in digital marketing and a willingness to practice. The automation and AI assistant modules use tools that require no code.

Which AI tools does the course cover?

ChatGPT, Claude, Gemini and Microsoft Copilot for conversation and content; NotebookLM and Perplexity for research; Gamma and Canva AI for presentations and design; HeyGen, Runway and ElevenLabs for video and voice; and Replit and Google AI Studio for building and automation. The list is updated as the tools evolve.

Does the course include ChatGPT Ads?

Yes, as a practical module: how conversational intent differs from traditional search, how to write messaging that fits the answer context, and how to prepare your brand assets and connect them to GEO. Campaign management as a service is covered on the ChatGPT Ads page. ChatGPT Ads

What is the difference between this course and the digital marketing course?

The digital marketing course builds the full foundation: channels, strategy, execution and measurement. This course assumes you have that foundation and focuses on multiplying your productivity with AI in every marketing task. If you are starting from zero, begin with the digital marketing course. Digital marketing course

How long is the course?

The core program runs for 4 weeks in small cohorts, with practice between sessions. There is also an intensive in-person workshop of one to three days, custom programs for corporate teams, and one-to-one sessions on request.

Is the training in person in Riyadh and Dubai, or online?

Both. In person in Riyadh, Jeddah, Dammam, Khobar, Dubai, Abu Dhabi, Sharjah and Ajman, or live online from anywhere in the GCC. The content and the hands-on practice are the same either way.

Do you offer the course for corporate marketing teams?

Yes. It is delivered as a custom program built on your team's tools, daily tasks and data policies, with a pre- and post-assessment. Details are on the corporate training page. Corporate training

How do we protect company data when using AI?

Responsible use is part of every module: what data can and cannot be shared with each tool, how to set privacy settings, and how to verify outputs before publishing. You leave with clear rules your team can adopt.

Do I get a certificate?

Yes. Every participant who completes the course receives a certificate of completion from Sarah Jood. What matters most is what you take home in practice: a prompt library and an AI assistant that works with you from the next day.

What is AI for Marketing training?

AI for Marketing training with Sarah Jood is a hands-on program that teaches marketers and marketing teams how to use AI tools to plan and run faster, smarter campaigns with better results. It covers building marketing strategies, writing content and ad copy, creating AI-generated images and videos, optimizing ad campaigns, analyzing data and audience behavior, and preparing professional marketing reports. The training also focuses on Search Everywhere Optimization, teaching teams how to make their brand visible in Google results and in answers from ChatGPT, Gemini, and other AI platforms. Sarah Jood also offers an advanced level focused on building AI agents and automated AI workflows to handle repetitive marketing tasks, such as preparing content plans, responding to customers, and tracking campaign performance. Sarah Jood delivers this training for individuals and companies across Jordan, the UAE, Saudi Arabia, and the wider GCC, tailoring each program to the trainees’ level and the team’s work. The training is built on direct practice with real campaigns and projects, because Sarah teaches what she has applied in the market rather than theory, so every trainee leaves with ready-to-use tools and systems they can apply in their marketing work the very next day.

Still have a question?

Talk to Sarah on WhatsApp

Ready to work with AI in your marketing?

Register your interest today, and Sarah Jood will get in touch to set the right format and level for you, in Saudi Arabia, the UAE or online.

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