Small-cohort program
The core format of the course: small groups with individual follow-up, practice on your own work between sessions, and your AI assistant built step by step.
AI for Marketing · Saudi Arabia · UAE · GCC
For marketers who want to do more, better, with tools they use from day one.
The AI marketing course takes you from random use of ChatGPT to a clear method: content, ads, research, analytics and automation, all with tools you actually work with. Delivered by Sarah Jood, AI marketing trainer in Saudi Arabia and the UAE, in small cohorts, in person or online.
For marketers who already know the basics. In Arabic or English.
Last updated: 18 October 2026








AI is transforming how marketing teams create content, target audiences, optimize campaigns, and measure results. But most marketing professionals don't need to become AI engineers — they need to learn how to apply AI tools effectively within their existing marketing workflows.
Sarah Jood's AI for Marketing training bridges this gap. Drawing on over 10 years of professional experience in technology and digital marketing, these programs teach marketers how to work alongside AI tools to produce better results faster — without losing the strategic thinking and creative judgment that makes great marketing.
Ten applied modules that cover the full marketing workflow, from idea to report.
How large language models actually work, where their limits are, where they go wrong, and how to avoid relying on their output blindly.
Practical prompt frameworks that give consistent results, and a reusable prompt library for you and your team.
Arabic and English content in your brand voice, and editing AI output so it reads as human and accurate.
Images, short video, avatars and voice with tools such as HeyGen, Runway and ElevenLabs.
The AI features inside Google Ads and Meta Ads, ad copy generation, and creative testing at scale.
Understanding conversational intent, writing messaging that fits the answer context, preparing your brand assets, and connecting all of it to GEO.
The Search Everywhere Optimization method: how your brand appears in ChatGPT, Gemini, Claude and Perplexity answers when your customers ask.
Audience, competitor and market research, and turning performance data into clear reports and actionable recommendations.
Automating repetitive marketing tasks and workflows, from data collection to publishing and follow-up.
Build an assistant trained on your brand with Custom GPTs, Claude Projects and Gemini Gems, and put it to work every day.
Responsible use and data protection. In every module: what data can be shared with each tool, how to verify outputs, and how to stay within your company's policies.
Want to work this way with your team?
Register Your InterestPeople who already have the fundamentals and want to produce more and better work in the same time.
Leaders who want to raise their team's productivity and standardize how AI is used across it.
People who run their own marketing and need the output of a full team.
A program customized to your team, industry and tools.
Corporate trainingNeed the fundamentals first? Start with the digital marketing course.
The content is the same; the format adapts to your time and the nature of your work.
The core format of the course: small groups with individual follow-up, practice on your own work between sessions, and your AI assistant built step by step.
In Riyadh, Jeddah, Dubai and Abu Dhabi: focused on the modules with the biggest impact on your work, applied live during the workshop.
Built on your team's tools, data policies and daily tasks, in person or online.
Private training on your own tasks and tools, at a pace that suits you.
Not sure which format fits you?
Talk to Sarah on WhatsAppWe focus on the tools marketers actually use, and update the list as new ones prove themselves.
ChatGPT · Claude · Gemini · Microsoft Copilot
NotebookLM · Perplexity
Gamma · Canva AI
HeyGen · Runway · ElevenLabs
Replit · Google AI Studio
We start by seeing how you use AI today and which tasks take most of your time.
The right tool for each task, prompt frameworks, and a way to verify outputs.
Your content, your campaigns and your reports, not generic exercises.
A personal assistant trained on your brand, audience and style, ready for daily work.
A complete AI-powered marketing workflow that you present and discuss with Sarah Jood, followed by support after the course.

Sarah Jood, AI marketing trainer in Saudi Arabia and the UAE, combines more than 10 years in digital marketing with daily use of AI tools in real work: content, ads, research and reporting. She holds Anthropic's AI Fundamentals certification alongside 7 Google certifications.
As Managing Partner and Head of Digital Marketing at Relevancy, a Google Premier Partner agency, she tests these tools on live campaigns with budgets in the hundreds of thousands before she teaches them. What you learn in the course is what works today, not what worked last year.
She has trained more than 10,000 participants across Saudi Arabia, the UAE and the Middle East, and has worked with organizations such as Crown Prince Foundation, Aramex, Markazia (Toyota and Lexus), Ahli Bank, Bank al Etihad, Zalatimo Brothers and Srya Collective. Based in Amman, she delivers training across GCC cities or online. Her approach: understand people first, simplify the complex, and make technology practical.
"I make the digital world simple."
One curriculum, with examples from your market: the audience, the language and the platforms your customers use in each country.
Riyadh, Jeddah, Dammam and Khobar. For marketing teams keeping pace with the Kingdom's push on AI adoption, with examples from content and ads aimed at Saudi audiences.
Dubai, Abu Dhabi, Sharjah and Ajman. Training suited to multilingual, multinational work environments, in step with the UAE National AI Strategy.
Kuwait, Qatar, Bahrain and Oman: the course is available live online, with the same modules and individual follow-up.
Tell us about your level and your goal, and we'll get back to you with details and available dates.
A complete method for using AI in marketing: prompting, content, visuals and video, ads and ChatGPT Ads, GEO, research and analytics, automation, and building an AI marketing assistant trained on your brand. Every module is applied to your real work, not to generic examples.
No. The course is designed for marketers, not developers. All you need is a basic grounding in digital marketing and a willingness to practice. The automation and AI assistant modules use tools that require no code.
ChatGPT, Claude, Gemini and Microsoft Copilot for conversation and content; NotebookLM and Perplexity for research; Gamma and Canva AI for presentations and design; HeyGen, Runway and ElevenLabs for video and voice; and Replit and Google AI Studio for building and automation. The list is updated as the tools evolve.
Yes, as a practical module: how conversational intent differs from traditional search, how to write messaging that fits the answer context, and how to prepare your brand assets and connect them to GEO. Campaign management as a service is covered on the ChatGPT Ads page. ChatGPT Ads
The digital marketing course builds the full foundation: channels, strategy, execution and measurement. This course assumes you have that foundation and focuses on multiplying your productivity with AI in every marketing task. If you are starting from zero, begin with the digital marketing course. Digital marketing course
The core program runs for 4 weeks in small cohorts, with practice between sessions. There is also an intensive in-person workshop of one to three days, custom programs for corporate teams, and one-to-one sessions on request.
Both. In person in Riyadh, Jeddah, Dammam, Khobar, Dubai, Abu Dhabi, Sharjah and Ajman, or live online from anywhere in the GCC. The content and the hands-on practice are the same either way.
Yes. It is delivered as a custom program built on your team's tools, daily tasks and data policies, with a pre- and post-assessment. Details are on the corporate training page. Corporate training
Responsible use is part of every module: what data can and cannot be shared with each tool, how to set privacy settings, and how to verify outputs before publishing. You leave with clear rules your team can adopt.
Yes. Every participant who completes the course receives a certificate of completion from Sarah Jood. What matters most is what you take home in practice: a prompt library and an AI assistant that works with you from the next day.
AI for Marketing training with Sarah Jood is a hands-on program that teaches marketers and marketing teams how to use AI tools to plan and run faster, smarter campaigns with better results. It covers building marketing strategies, writing content and ad copy, creating AI-generated images and videos, optimizing ad campaigns, analyzing data and audience behavior, and preparing professional marketing reports. The training also focuses on Search Everywhere Optimization, teaching teams how to make their brand visible in Google results and in answers from ChatGPT, Gemini, and other AI platforms. Sarah Jood also offers an advanced level focused on building AI agents and automated AI workflows to handle repetitive marketing tasks, such as preparing content plans, responding to customers, and tracking campaign performance. Sarah Jood delivers this training for individuals and companies across Jordan, the UAE, Saudi Arabia, and the wider GCC, tailoring each program to the trainees’ level and the team’s work. The training is built on direct practice with real campaigns and projects, because Sarah teaches what she has applied in the market rather than theory, so every trainee leaves with ready-to-use tools and systems they can apply in their marketing work the very next day.
Still have a question?
Talk to Sarah on WhatsAppRelated reading: Marketing Strategy in the Post-ChatGPT WorldWhat Is GEO and How Does It Differ from SEO?
Continue your training path: Start with Digital Marketing Fundamentals
Register your interest today, and Sarah Jood will get in touch to set the right format and level for you, in Saudi Arabia, the UAE or online.