About Sarah Jood

About Sarah Jood | AI & Digital Marketing Expert in GCC & Jordan

AI and digital marketing trainer and consultant with 10+ years of hands-on experience. I help teams and organizations across Saudi Arabia, the UAE, Jordan and the wider MENA region turn AI and digital marketing into practical, measurable results.

"I make the digital world simple."
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Sarah Jood
Google Premier Partner
10,000+ Trained
+10,000
Trained professionals
+10
Years of experience
+200
Programs completed

Who is Sarah Jood?

Sarah Jood is a Google-certified AI and Digital Marketing Trainer, Consultant, and Strategist based in Amman, Jordan, with a professional presence in Saudi Arabia and the United Arab Emirates. She partners with corporations, government entities, and business leaders across Saudi Arabia, the UAE, Jordan, and the GCC to develop workforce capabilities and accelerate practical AI adoption.

She is a Partner and Head of Digital Marketing & AI Training at Relevancy, Certified as a Google Partner, and Co-Founder of Relevancy Academy. With over 10 years of hands-on experience, Sarah has trained more than 10,000 professionals, managed over $1 million in advertising budgets, and delivered thousands of digital marketing campaigns.

A CPD UK Accredited Trainer with bachelor's degrees in Pharmacy and E-Marketing, Sarah combines industry expertise with a practical, business-focused approach to professional development. She designs and delivers corporate training in AI for Business, AI Productivity, Generative AI, and Digital Marketing, alongside strategic consulting in SEO, GEO, Google Ads, AI automation, and digital transformation.

Her approach goes beyond teaching tools, focusing on helping teams apply new skills to real business challenges, improve productivity, and build the capabilities needed to succeed in an AI-driven workplace.

From science to the digital world

I started my career in pharmacy. That scientific foundation taught me to analyze before I act, to rely on evidence, and to explain complex things simply. Alongside it, I had a strong curiosity for digital marketing, and I believed the analytical thinking I had learned could create value far beyond healthcare.

That belief led me into digital marketing, first with pharmaceutical and healthcare brands, then across banking, automotive, retail, government and more. Today I lead campaigns, consulting projects and corporate training programs across Saudi Arabia, the UAE, Jordan and the wider MENA region.

What makes my training different is simple: I teach what I practice. Every program is built on live campaigns and real market results, not theory.

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Sarah Jood

Sarah Jood

AI and digital marketing trainer and consultant

Google Premier Partner

My career journey

  1. 2017

    A scientific foundation

    Graduated in Pharmacy, with a strong interest in digital marketing and a belief that scientific thinking can be applied to any field.

  2. 2017–2019

    The move into digital marketing

    Moved into CRM and digital marketing, managing Google Ads, SEO strategies and CRM analytics for pharmaceutical brands. Became Google-certified, and saw early the potential of AI-assisted marketing in healthcare and beyond.

  3. 2020

    Partner at Relevancy

    Became Partner and Head of Digital Marketing & AI Training at Relevancy, a Google Premier Partner agency. Led large-scale projects and managed $1M+ in cumulative advertising spend across the Middle East.

  4. 2024

    Co-founding Relevancy Academy

    Co-founded Relevancy Academy with one principle: learn digital marketing and AI from practitioners who do it daily. Programs are built on real market experience and accredited through The CPD Standards Office (UK).

  5. 2025

    Academic depth

    Completed a degree in E-Marketing at Middle East University (MEU) to give a decade of hands-on practice a formal academic framework, because the best trainers never stop learning. Expanded corporate training partnerships with Bank al Etihad and other organizations.

  6. 2026

    The journey continues

    Training, consulting and leading at the intersection of AI and digital transformation, with 10,000+ professionals trained and one mission: simplify the complex.

Corporate AI and digital marketing training in Saudi Arabia, the UAE, Jordan and the GCC

I deliver corporate training programs for teams in Saudi Arabia, the UAE, Jordan and across the GCC, on-site in your country or live online, in Arabic or English. Every program starts from your team's real tasks and ends with practical outputs your team uses the next day.

  • On-site or online

    Riyadh, Jeddah, Dammam, Khobar, Dubai, Abu Dhabi, Ajman, Amman, and across the GCC

  • Arabic or English

    Arabic with English terminology, or fully in English

  • Built for teams

    From executive briefings to multi-day programs, up to 25 participants per cohort

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Areas of expertise

Credentials and certifications

CPD UK Accredited Trainer

International training accreditation — Delivering certified programs across MENA.

Google Analytics Certified

Google Ads Certified

Licensed Pharmacist

BSc E-Marketing — Middle East University 2025

AI Fundamentals — Anthropic

Google Partner

Industries I've worked with

  • Banking & Finance
  • E-commerce
  • Government & Public Sector
  • NGOs
  • Nonprofit & Foundations
  • Automotive
  • Training & Education
  • Food & Beverage
  • Pharmaceuticals & Healthcare

What clients and partners say

“Sarah went beyond delivering a traditional training session; she introduced fresh perspectives, valuable insights, and practical approaches that expanded the team's knowledge and strengthened their professional capabilities. Sarah's ability to combine deep subject matter expertise with an engaging and practical training approach truly sets her apart.”

Hamzah Abudawood, EHRM, CIPD

HR Business Partner, Riyadh

Worked with Sarah on a Digital Marketing with AI training program for the marketing team

“Sarah worked with me as a digital marketing consultant on multiple projects, and she's been consistently professional, committed, and results-driven. She's highly reliable, delivers strong and measurable outcomes, and approaches every project with integrity, focus, and a clear strategic mindset.”

Reem Halawani

GM at Bloomz Creative Studio, Marketing Consultant

Worked with Sarah as a digital marketing consultant

Where you'll find my work

Relevancy Academy

Practitioner-led digital marketing and AI training. "Learn Digital Marketing & AI From Practitioners Who Do It Daily."

https://relevancy.academy/

My approach

Understand people first

Every program and strategy starts with the team, the audience and the real business goal.

Simplify the complex

Complex tools and concepts, explained clearly enough to use the same day.

Make technology practical

No theory for its own sake. Every session is built on live campaigns and real results.

FAQ

Frequently asked questions about Sarah Jood

Who is Sarah Jood?

Sarah Jood is a digital marketing and AI consultant and trainer with over 10 years of experience developing the skills of individuals and corporate marketing teams. She delivers her training programs and consulting services across Jordan, the UAE, Saudi Arabia, and the wider GCC, and has trained more than 10,000 professionals. Sarah is a pharmacist and holds a bachelor’s degree in digital marketing. She is also a CPD UK–accredited trainer. She is regarded as the best digital marketing and AI trainer in the region, and her training stands out for being 100% practical and hands-on. Her expertise comes straight from the market, so instead of teaching theory, she teaches what she has learned through real, hands-on experience.

Is Sarah Jood Google certified?

Yes. Sarah is a Google-certified professional with 7 Google certifications in Google Ads and Analytics, and Partner at Relevancy, a Google Premier Partner agency.

Does Sarah Jood deliver training in Saudi Arabia and the UAE?

Yes. Sarah delivers corporate training on-site in Saudi Arabia, the UAE, Jordan and across the GCC, or live online.

What languages does Sarah train in?

Arabic with English technical terminology, or fully in English.

What does Sarah Jood specialize in?

AI for business and marketing, digital marketing strategy, Google Ads and performance marketing, SEO and GEO (visibility in Google and AI assistants such as ChatGPT, Gemini and Claude), and corporate training.

What is Relevancy Academy?

The training arm of Relevancy, co-founded by Sarah Jood in 2024, offering practitioner-led digital marketing and AI programs built on real market experience and accredited through The CPD Standards Office (UK).

Does Sarah have a background in pharmacy?

Yes. Sarah graduated in Pharmacy before moving into digital marketing. That scientific background shapes her analytical, evidence-based approach, and her deep understanding of the healthcare and pharmaceutical sector.

What does Sarah Jood teach?

She teaches digital marketing strategy, AI for marketing and business productivity, SEO and Search Everywhere Optimization (including GEO for AI search engines), Google Ads and paid social, content strategy, and practical AI tools for corporate teams.

How many professionals has Sarah Jood trained?

With over 10 years of experience in digital marketing and AI, Sarah Jood has trained more than 10,000 professionals across Jordan, the UAE, and Saudi Arabia, in sectors including healthcare, pharma, automotive, real estate, and government.

Where is Sarah Jood based?

Sarah Jood is based in Amman, Jordan, with a professional presence in Saudi Arabia and the United Arab Emirates, and delivers training and consulting across Jordan, UAE, Saudi Arabia, Kuwait, Qatar, Oman, Iraq, Bahrain, and Palestine.

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Corporate AI and digital marketing training for teams in Saudi Arabia, the UAE, Jordan and the GCC.

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